Early adopters are keen to take advantage of everything that technology has to offer. Their key demands are summarized in Latitude’s report as ‘The 4 I’s’: Immersion, Interactivity, Integration and Impact. Essentially, they want to be able to explore a story in greater depth, and have it reach out of the confines of a single medium and play out in ‘the real world’.
An average US citizen on an average day, it says, consumes 100,500 words, whether that be email, messages on social networks, searching websites or anywhere else digitally.
And as the university says we sleep for seven hours a day, in practice that means that three quarters of waking time is spent receiving information, the majority of which is electronic.
From the late 90s to today, emerging mechanics sprouted a new breed of digital media companies.
The mechanics of blogging software dicate that the newest items goes at the top of the page. As a result, we changed how we value news and content. New beats high-quality, in-depth, and reliable content. Audiences are wired to get a rush from novelty.
The mechanics of Twitter transformed why we share. Media consumption became a form of self expression, and publishers optimizing for a social network’s news feed won.
The mechanics of Pinterest are transforming our media diet around collecting things. A constant stream of images is more valuable than a million-dollar photoshoot with only a few resulting images.
The lesson of the web wasn’t simply adapt to the Internet, but rather adapt to new mechanics. Throughout the history of the web, mechanics continued to produce new behaviors, and, in-turn, changed what people value about the media that we consume.
Everything has become liberated, has been set free – the arts, the media, the signs – at the very moment of history and only under the condition that freedom has no meaning anymore, at least not in its historical meaning.
Freedom today means freedom of abstraction, abstraction of anything into an exchange value.
Money is an abstract exchange value.
It is the telepresence of objects and values. The image as the telepresence of the object repeats this logic of the capital.
“It’d go off the newsstands in a week if they printed the real truth … [like] a plain picture … a tramp vomiting, man, in the sewer.
And next door to the picture, Mr. Rockefeller … Just make some kind of collage, which they don’t do.
There’s no ideas at Time magazine.”
I was watching Cameron Crowe’s PJ20 earlier today and there is a segment in there an excerpt from this interview is shown.
Reminded me of my previous post and how much of a struggle it is for these magazines to stay relevant and maintain some sense of integrity in today’s world. The blurry line between their sense of authority and propaganda is highlighted and amplified each time an issue come out.
Of course, Bob figured this out about 50 years ago in 1965.