Posts tagged facebook
There is a debate on around what the acceptable metric is, clicks, reach or frequency.
Can you can guess which one Facebook is backing.
This bar chart (to actual scale) does a pretty good job of explaining why Facebook would rather sell reach and frequency than clicks.
In his presentation, Smallwood compared social media to the early days of television, which lacked a standard metric until Arthur Nielsen introduced a ratings system in 1950. Smallwood proposed that the industry rely on the two measurements that have served TV well since that time: reach and frequency.
To bolster his argument, Smallwood cited research from Nielsen (the company, not the founder) that showed a 0.07% correlation between high click-through rates and actual sales.
Smallwood also rolled out some new datafrom a study conducted with Datalogix that found 99% of sales generated from online branding ad campaign came from consumers who saw ads, but didn’t interact with them. The report also produced fuzzier statistics, like campaigns that “maximized reach” generated an average 70% higher ROI than those that didn’t and that campaigns that maximized frequency had a 40% higher ROI.
Since Smallwood didn’t outline what constitutes either maximized reach or frequency, the stat seemed short on specifics. However, he emphasized that each campaign is likely to have a different threshold for each.
Facebook’s pitch to marketers was that the company would calculate such thresholds for them and ensure that each campaign reached its potential.
At that time, here’s the order of what was important in my life:
3- Food / Shelter
4- My gf
To spell it out. Facebook was my entire life. My social circle, my validation, my identity and everything was tied to this company.
How the fuck could have ended up like this? WTF! I just got a promotion and a raise 2 months before!
This was my first time being fired and it took me 1 year to get over the depression.
Some people are braver than others: like the man who shares his battle with cancer or the woman who opens up about her struggle to land a job. So, yes, there are plenty of examples of self-disclosure taking place online.
Yet, the vast majority of us don’t “go there.”
Our Facebook pages are like a fifties-era sitcom. Sis and Johnny love school and sports and going on vacation. Father’s knows best. And mom is always “That Girl!”
I don’t expect any of us will change this “Life is Beautiful!” approach to social networking but I am calling bullshit. Life is messy and complicated. Relationships implode. People get sick and die. Children are maladjusted.
In the end shit happens all the time. Just not on Facebook.
A visualization of how a popular image spread between Facebook users.
A interesting article in MIT’s Technology Review about big data, Facebook and their effort to see if they can help explain why people act as they do.
One way to describe Facebook is as the most extensive data set on human social behavior that ever was.
Every month more than 845 million people record and share traces of their daily lives, relationships, and online activity through their friend connections, messages, photos, check-ins, and clicks.
The richness of that information goes some way to explain why the company is expected to become worth more than $80 billion when it floats on the stock market later this year.
One research group inside Facebook, known as the Data Team, is tasked with the challenge of mathematically sifting through that data to look for patterns that explain the how and why of human social interactions.
The people who do that, mostly PhDs with research experience in computer and social sciences, look for insights that will help Facebook tune its products, but have also begun to publish their findings in the scientific community.
…since having a Facebook account is the pervasive norm in society, refusing to set up a profile is an aberration that stunts the image one can portray to potential employers.
Not only is this class of individual limited to communicating through their resume and cover letter, employers will wonder why this particular candidate guards their privacy so fiercely.
In these scenarios, even a Facebook page with a dozen photos, two-dozen friends, and no recent activity is better than coming across as a recluse or social misfit.
The New York Times says writer Salman Rushdie’s face-off with Facebook–over the deactivation of his account, demand for proof of identity and then temporarily turning him into Ahmed Rushdie–points to an increasingly vital debate that is emerging over how people represent and reveal themselves on the Web sites they visit.
Facebook purports itself to be providing you a definitive identity online - so who decides who you are?
A Wall of Facebook
There’s power in the status update. That atomised, ephemeral piece of content can move markets, politics, and people. It has contributed to massive social change; it has contributed to the creation, and closure, of massive businesses; and it has fundamentally changed the relationship between the self and others.
The spontaneity of the status update does not lessen its power to create tremendous emotional impact. When brevity is the order of the day, something said in less than 200 characters can be shocking, jolting, and harsh. Whatever is written in a status update, it is part of the self, the body politic; it can possess emotional currency that has as much lasting value as the longest book.
This currency is celebrated in an exhibition recently held by Mandatory Thinking – a duo, made up of Rishi Dastidar and Matt Busher - at the Her House Gallery in Hoxton, London. Entitled Self Portrait Postcards, it displays 1000 of Dastidar’s Facebook updates as colourful A5 postcards. The result is a mosaic of experiences captured in short form.
I don’t think Facebook will ever allow customization of the ribbon at the top or the background. And frankly, I think it is a bit distracting.
But I agree, the featured image is prime real estate.
What this mockup also doesn’t account for is how would tabs on the page work in this concept?
This will affect all current tabs and “apps” that are being used. A whole approach will be needed - similar to that of the rumored Spotify app or the Guardian.
Ryan Kennedy, a designer, imagines how the new Facebook Timeline would look if brands and fan Pages had a crack at it too (they don’t—yet).
The Facebook Terms of Service is a bitch to read. So we translated it into a more familiar vernacular (with a lot of swearing). You can also read it in parts. Everything from here on out is from Facebook. Kinda.
We use English, bitches. Yeah, we translated it for some of you, but if the translation says anything different at all, English rules. So if you’re not reading this in English, technically none of it matters. Just FYI. Also, you foreigners should check out section 16, fucking stat.