In advertising, the best way to sell in a concept has always been to show it. Create a storyboard. Do a sketch.

But today, some of the biggest ideas are digital, and to effectively convey them, traditional prototyping tools fall short.

So creatives have had to get a lot more, well, creative.

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Blinkwashing from Virgin Mobile USA. Clever YouTube action.
Here.

Blinkwashing from Virgin Mobile USA. Clever YouTube action.

Here.

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Driving Google Street View with Leap Motion.

Hyperlapse + LeapJS = Hacked version of HyperLapseJS.

Trying this tonight. 

(by Teehan+Lax Labs)

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There is a shift at the heart of this. There are new brands out there - Kickstarter, Etsy and Amazon come to mind - that got big and profitable without conventional advertising.

They’re also brands built in a world reliant upon the network. They do not need advertising, at least, they don’t need advertising the way your mother’s fast moving consumer goods company needed it.

Their products are services, and the way their services behave are their own marketing. Google’s own Dear Sophie and Parisian Love adverts are critically acclaimed examples of advertising letting products and services speak for themselves.

So what does an advertising agency do for them?

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The product is the service is the marketing.

The tyranny of digital advertising

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Vimeo became even more cat friendly. Sounds were dropped on SoundCloud. Google Mapped out Money. Google brought your other senses into play. Twitter showed upto the internet. Vowel were lost. DeviantArt announces a dating website. Because 'Murica. Torrents with Freedom fries on the side. YouTube finally had a winner.

In case you missed it. Here’s a roundup of how the internet celebrated April 1st, 2013.

Ah April Fools Day. Time to be silly and pitch ridiculous ideas to the internet. 

Here’s a bigger list.

  • Google makes Gmail blue
  • Google+ introduces “Emotions+” to add feelings to your pictures
  • Google Australia lets you spiffy up your house on street view with “schmick”
  • Google Apps creates a levity algorithm
  • Funny or Die launches Kickstart or Die to turn 90s sitcoms into movies
  • Skype launches a space calling program, to keep in touch with friends and family in the cosmos
  • Change.org launches TheSame.biz — “the world’s premiere do-nothing platform, empowering people everywhere to demand that nothing deviate from the present”
  • Reddit buys Team Fortress 2
  • Sony creates headphones for cats
  • HootSuite creates HootFoil, a new security system to protect personal online data
  • Digg will Rickroll you if enter the Konami code (up up, down down, left, right, left, right, B, A)
  • Twitter now charges $5 per month to use vowels in tweets
  • Hulu adds weird new (fake) shows like Itchy & Scratchy and MILF Island
  • George Takei announces he will be playing Master Ceti Maru in Star Wars reboot
  • Virgin Atlantic Airlines creates glass bottomed airplane
  • BMW launches limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile)
  • Roku introduces “streaming shades” so you can watch movies 3 cm from your eyes
  • The Guardian creates Guardian Goggles that lets users see either liberal or conservative augmented realities
  • Kayak adds online dating to their site
  • Pirate Bay Moves Servers to the U.S., Becomes Freedom Bay
  • Whole Foods has a cattle cam that lets you “watch what your meat eats”
  • Nokia develops a microwave
  • TripAdvisor’s Sniqueaway gives you an exclusive deal to Aunt Gertie’s House
  • Samsung creates Eco Trees
  • Seamless allows you to upgrade your delivery person
  • RunKeeper comes to iPads
  • American Eagle creates spray on skinny jeans
  • Canadian airline West Jet starts a “furry family” program that lets pets fly alongside their owners
  • Social startup Omaze offers some unique opportunities like having your life narrated by Morgan Freeman or letting Oprah name your baby
  • Mophie, a portable power solutions company, introduces “spud” reusable energy
  • Photography site Lomography announces LomoGoggles, glasses that make you see the world in analog
  • The U.S. Army is working on a military cat program
  • Imgur allows photo submissions via snail mail now
  • Square and Box merged to create “Polyhedron,” giving everyone the ability to pay for things and share stuff simaltaneously
  • Bing gives you a treat if you search for “Google” on their site
  • Oberlin became a university for cats

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George Orwell in 1944 lamented the divide between wordy, stilted written English, and much livelier speech.

“Spoken English is full of slang,” he wrote, “it is abbreviated wherever possible, and people of all social classes treat its grammar and syntax in a slovenly way.”

His ideal was writing that sounded like speech.

We’re getting there at last.

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How social media improved writing

Simon Kuper, in the Financial Times makes a case for how social media and digital publishing has mostly been a positive force and made writing more accesible.

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“In the near future, no matter where you are, marketers, pollsters and infobots will be close at hand. Do you really need or want closer and more regular contact with these people? Think you have a choice?”
Adbusters’ parody of AT&T “You Will” campaign (1995)

“In the near future, no matter where you are, marketers, pollsters and infobots will be close at hand. Do you really need or want closer and more regular contact with these people? Think you have a choice?”

Adbusters’ parody of AT&T “You Will” campaign (1995)

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In our judgment, we have reached a tipping point at which we can most efficiently and effectively reach our readers in all-digital format. This was not the case just two years ago. It will increasingly be the case in the years ahead.

It is important that we underscore what this digital transition means and, as importantly, what it does not. We are transitioning Newsweek, not saying goodbye to it. We remain committed to Newsweek and to the journalism that it represents. This decision is not about the quality of the brand or the journalism—that is as powerful as ever. It is about the challenging economics of print publishing and distribution.

- Statement from Tina Brown, editor-in-chief and founder of The Newsweek Daily Beast Company, on the decision to move to an all-digital format.
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rubbishcorp:

The Creators Project Digital Gallery is a new home for artworks from various genres which are conceived and designed to be experienced primarily online. On an ongoing basis, they’ll be introducing new works that range from interactive web-based art and apps to games, music videos, and short films. 
CP are kicking off the Digital Gallery with five works across mediums of film, music, and interactive websites, giving you an idea of the range of creativity you’ll see there from now on.
Go see.

rubbishcorp:

The Creators Project Digital Gallery is a new home for artworks from various genres which are conceived and designed to be experienced primarily online. On an ongoing basis, they’ll be introducing new works that range from interactive web-based art and apps to games, music videos, and short films.

CP are kicking off the Digital Gallery with five works across mediums of film, music, and interactive websites, giving you an idea of the range of creativity you’ll see there from now on.

Go see.

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Local police in the age of the internet news cycle. 
Good idea, good execution.
rubbishcorp:

The Milwaukee Police Department has recently launched this incredible site. It’s a news website, updated daily with current investigation info, crime statistics and videos to provide visibility to the work of the MPD in a simple, beautiful way. 
Because sometimes life is a motion picture.
Here.

Local police in the age of the internet news cycle. 

Good idea, good execution.

rubbishcorp:

The Milwaukee Police Department has recently launched this incredible site. It’s a news website, updated daily with current investigation info, crime statistics and videos to provide visibility to the work of the MPD in a simple, beautiful way. 

Because sometimes life is a motion picture.

Here.

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The coming future of digital and communications agencies.

#Catvertising

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