Posts tagged digital
The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device - a vending machine, a poster, a toy, a bus stop, a rental car - and not have to download an app first.
Everything should be just a tap away.
A high school teacher’s reaction to the latest Snapchat update.
In 16 years of teaching I can’t think of anything that has ever disrupted my classroom more than today’s @snapchat update.— Tracie Schroeder (@bravesearth)May 1, 2014
Schroeder told Business Insider that while she’s usually “pretty lenient” about students using phones sparingly in class, yesterday’s Snapchat update was too much to handle:
Today was the first day in a long time I actually took phones away. I have no idea what all was included in the update, but you would have thought it was crack. They seriously could not keep away from it. I even had one girl crawl under the table with her phone.
At that point I took all the phones away and we had a little reminder chat about when it was appropriate to use your phone and when it was not. Also that it was rarely appropriate to hide under the table.
Via NY Mag
In advertising, the best way to sell in a concept has always been to show it. Create a storyboard. Do a sketch.
But today, some of the biggest ideas are digital, and to effectively convey them, traditional prototyping tools fall short.
So creatives have had to get a lot more, well, creative.