Posts tagged design
Applying Architecture to Product Design: Lesson 1 - Circulation
One of the greatest lessons I learned in architecture school is the importance of circulation systems in the design of buildings.
Think about some of your favorite buildings. In order to move between floors, you need stairs, elevators and ramps. To move between rooms on floors, you need hallways and corridors. The methods of circulation are key functional elements in all buildings. When I moved from architecture to product design, I immediately realized the concept of circulation was very much applicable to the design of software applications.
To see what I mean, look at the following diagram I created to show how how moving between floors in a building is similar to moving between screens in a mobile app. The purpose of stairs in the building is the same as it is for the tabs in the app. In both cases, it’s the primary method of helping people move between core spaces.
The Official Santa Brand Guide
X … Excellence
M … Measurability
A … Accountability
S … Snow
Excellence in child centric gift distribution.
Some say Santa is due for a refresh.
(via Santa brand book)
In advertising, the best way to sell in a concept has always been to show it. Create a storyboard. Do a sketch.
But today, some of the biggest ideas are digital, and to effectively convey them, traditional prototyping tools fall short.
So creatives have had to get a lot more, well, creative.