Posts tagged Social media

Now come socialbots. These automated charlatans are programmed to tweet and retweet. They have quirks, life histories and the gift of gab. Many of them have built-in databases of current events, so they can piece together phrases that seem relevant to their target audience.

They have sleep-wake cycles so their fakery is more convincing, making them less prone to repetitive patterns that flag them as mere programs. Some have even been souped up by so-called persona management software, which makes them seem more real by adding matching Facebook, Reddit or Foursquare accounts, giving them an online footprint over time as they amass friends and like-minded followers.

Researchers say this new breed of bots is being designed not just with greater sophistication but also with grander goals: to sway elections, to influence the stock market, to attack governments, even to flirt with people and one another.

That’s because Instagram isn’t about reality – it’s about a well-crafted fantasy, a highlights reel of your life that shows off versions of yourself that you want to remember and put on display in a glass case for other people to admire and browse through.

It’s why most of the photographs uploaded to Instagram are beautiful and entertaining slices of life and not the tedious time in-between of those moments, when bills get paid, cranky children are put to bed, little spats with friends.

Video, at least the amateurish footage I shot, is the antithesis of that fantasy.

And as much as I think we’re getting more comfortable being ourselves online, there’s still a difference between the self you’re willing to share publicly and the self you’re willing to share when only a handful of people are watching.


Brands on Vine. Brought to you by AnalogFolkand Oxidant

A Version of events: Social Design. The New Backbone. 

I love social. I love its honesty and humanity. Wrong social gets caught out very quickly.

Right social is effortless - trying too hard stands out like a sore thumb in what is, essentially, an extension of peoples’ lives.

Design. I keep coming back to it at the moment. A noble, professional craft, mindful of people and their lives.

Experience design, visual design, service design, information design, communication design and, now, social design.

No flim-flam. No smoke and mirrors. Just graft and empathy. A bit like being a vicar without the supernatural stuff.

The Principles of Social Design

The new model has two complimentary parts: The Network Influence Model and the Drivers of Word of Mouth

The first explains how ideas move through influencers or networks. The second combines the most useful rules of behavioral economics into sets of descriptors that explain why people share.

In their simplest form they serve as valuable rules for evaluating ideas. They can also serve to build belief across an integrated team about the strengths of designing creative ideas meant to stimulate word of mouth. 

The Art and Science of Social Media 3.0

Journalists everywhere are using it to get ideas for features,” Benji Lanyado, a freelance writer based in London, told me recently.

“Stories appear on Reddit, then half a day later they’re on Buzzfeed and Gawker, then they’re on the Washington Post, The Guardian and the New York Times.

It’s a pretty established pattern.”

Some people are braver than others: like the man who shares his battle with cancer or the woman who opens up about her struggle to land a job. So, yes, there are plenty of examples of self-disclosure taking place online.

Yet, the vast majority of us don’t “go there.”

Our Facebook pages are like a fifties-era sitcom. Sis and Johnny love school and sports and going on vacation. Father’s knows best. And mom is always “That Girl!”

I don’t expect any of us will change this “Life is Beautiful!” approach to social networking but I am calling bullshit. Life is messy and complicated. Relationships implode. People get sick and die. Children are maladjusted.

In the end shit happens all the time. Just not on Facebook.

Tumblr As A Commonplace Book 

Oscar Wilde would agree. In “De Profundis,” he wrote, “Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation.”

In the practices of commonplacing and reblogging, this last phrase has literally become true: their passions a reblog.

While Nietzsche warned us about history’s capability to imprison us, Wilde would be more concerned that these technologies could efface our identities and, as a result, diminish our capacity for original thought.

On one’s Tumblr page, consciously or not, one forms one’s identity by appropriating other people’s words and images. And when using a commonplace book, as demonstrated by Justus Lipsius, one undergoes an exercise in recitation, not ratiocination.

Wilde is right — these collections, online or in print, induce a sort of intellectual passivity.

PepsiCo’s Social Media Visualization Installation Piece - watch this NOW! [Video]

Here’s a demo of an installation of a piece used for social media monitoring. It was built for an internal PepsiCo conference by StruckAxiom

PepsiCo’s Social Media Visualization Installation Piece - watch this NOW! [Video]

Here’s a demo of an installation of a piece used for social media monitoring. It was built for an internal PepsiCo conference by StruckAxiom

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