Jobs can be forgiven for never getting very specific about what he meant by marrying technology to the humanities. It’s by definition a subject that’s hard to pin down, though not especially hard to understand.

Basically he was saying that Apple’s products have soul and that people are attracted to those products because they can feel that soul, both consciously and unconsciously.

These are things the Romantics thought about a lot.

Steve Jobs, Romantic.

What it means to marry technology and the humanities.