Notfound.org - Make better use of your 404 page.

Across the European Union, thousands of children go missing every year. Thanks to the NotFound project, you can make a difference.

Install our application and a picture of a missing child automatically gets published on every ‘page not found’ of your website. 

Together, we can find them.

A simple, yet potentially effective and easily scalable idea.

The 404 page is an important one, but sadly just an after-thought on most websites.

Visitors see the page because something has failed - you should do all that you can to soften the blow and reduce the frustration.

While you are helping them quickly find what they are after, why not also add more value and highlight something topical and important in their community? 

Someone should localise this for New Zealand. 

Source: vimeo.com