You smell it you bought it. In Seoul, South Korea, Dunkin Donuts has been experimenting with guerrilla scent tactics, setting up perfume dispensers in airports and city buses to squirt the scent of coffee into the air, sometimes with synchronized audio tracks of Dunkin Donuts jingle playing overhead. Dunkin Donuts reported a 29% increase in sales at nearby stores as a result of these “subtle reminders” to commuters.

You smell it you bought it.

In Seoul, South Korea, Dunkin Donuts has been experimenting with guerrilla scent tactics, setting up perfume dispensers in airports and city buses to squirt the scent of coffee into the air, sometimes with synchronized audio tracks of Dunkin Donuts jingle playing overhead.

Dunkin Donuts reported a 29% increase in sales at nearby stores as a result of these “subtle reminders” to commuters.

39 notes

Show

  1. quasihobo reblogged this from triplecanopy
  2. mtycks reblogged this from radiofled
  3. radiofled reblogged this from triplecanopy
  4. ajaymurthy reblogged this from triplecanopy and added:
    You smell it you bought it. In Seoul, South Korea, Dunkin Donuts has been experimenting with guerrilla scent tactics,...
  5. pithyaphorisms reblogged this from triplecanopy and added:
    NEED
  6. partyatgatsbys reblogged this from thisclockworkheart
  7. thisclockworkheart reblogged this from itsnevertoolatefornow
  8. thelunaticinyourhead reblogged this from triplecanopy and added:
    Those devious bastards…
  9. designatelier reblogged this from triplecanopy and added:
    Das Auge ist mit. Die Nase kauft mit.
  10. h2b-creative reblogged this from triplecanopy and added:
    This is equal parts scary and clever.
  11. totheslaughter reblogged this from triplecanopy
  12. kchayka reblogged this from triplecanopy and added:
    scarrryyy
  13. oxbbylovexo reblogged this from triplecanopy
  14. hench-4-life reblogged this from ohai-mg
  15. ohai-mg reblogged this from itsnevertoolatefornow
  16. triplecanopy posted this

Blog comments powered by Disqus