After Volkswagen used a Beach House sound-alike in a recent commercial, Eric Harvey examines the modern relationship between pop and commerce in our latest feature: “Worn Copies”.

Photoillustration by Michael Renaud.

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  7. ajaymurthy reblogged this from pitchfork and added:
    After Volkswagen used a Beach House sound-alike in a recent commercial, Eric Harvey examines the modern relationship...
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    I can’t help but feel like this is a symptom of the current college-grad generation. A group of mis-led tykes who grew...
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    "While for most, the music serves as pleasant-enough wallpaper for a weepy car ad, for a certain target demographic,...
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  19. readheed reblogged this from pitchfork and added:
    Pretty good read but to be honest i prefer the cheesy vw version.
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