Digital Creative Strategist


technology. music. photography. advertising. food. pop culture. creativity. code. sport. design.



I have spent the better part of the last decade in creative agencies, both specialist digital and integrated, working across a wide range of roles helping create digital products, services, and campaigns.

As a natural collaborator that loves to push boundaries, I work best when in a multi-disciplinary creative environment. One constant has been having slashes in my job title - Creative, Strategist, Technologist, Producer, Designer they have all been featured in one combination or another. 

A nerd at heart, the question of "how" to make something was what always interested and drove me to learn how to code. But I found the "why" are we making something and the "who for" questions a lot more interesting as I progressed through my career and I now find myself answering this every day as a senior strategist in a creative agency.

I love solving problems with creative uses of technology to design experiences that are unexpected, human, and relevant. Technology is a science but making something memorable and usable with it is an art - I bring both perspectives to every brief.

Outside of work, I am actively involved with the wider art & design community in the city I live in. I am a trained and published photographer that loves to create visual stories in a documentary and factual style. Currently working on multiple long term projects with an aim to exhibit in 2018.